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What Is the Best Way to Write a Case Study in Business?

“Obesity is a real issue, and it can make people suffer to an unimaginable extent. Paul was sick how this obesity turned him into something similar to a stuffed toy. He faced trouble moving his limbs all by himself and was reliant on the support of other people. Paul did not like burdening others with his responsibility and, therefore, he gave ‘X medicine’ a try.

Soon, he started witnessing the results he has been longing for all his life; he dropped almost 20 pounds within the span of two months. According to Paul if he hadn’t taken the ‘X medicine,’ he would be leading a burdensome life with no taste.

According to the research conducted by ABC centre, X medicine contains elements which are essential to achieve a perfect human body. The percentages include…”

If the example mentioned above seems like a story, then you must know that a business case study is mostly trimmed in the fashion of storytelling. It usually showcases a protagonist who achieves the dream by using business services or products. However, in this story, you also feed your consumers with real statistical numbers.

As a student, your institution may ask you to prepare case studies for different organisations. There is a particular pattern followed for the business case study writing, which is discussed below:

Pinpoint the Writing Requirements

If you intend to sell a particular business product, you should be well-aware of the requirements of its target audience. You should know what the organisation norms are and how can you link your audience with the provided services.

Sometimes, your institution may ask you to devise reasons for the problems or the setbacks experienced by a particular organisation. In such a case, you should identify:

  • The root cause of the experienced problem.
  • The probable solutions to the problem.
  • The responsible factor behind the problem.

Using your analysis, you can proceed to the researching stage.

Amass Relevant Data

After analysing the primary information, you should search for the factual details and statistical figures encompassing your case. As this section is all about presenting your perspective, you can also consider conducting polls and surveys for current insight into the case. However, to reflect the opinion of the majority fraction, you should conduct these surveys on a large scale.

Keep Essential Writing Requirements in Check

A case study has to be compelling, especially when you intend to attract customers to the business. Therefore, it should be smartly crafted, entailing the following details:

Introduction

In this section, you should address the objective of your case study. Whether you are writing about the success of a business product or the problems experienced by an organisation, you should present your thesis statement, followed by a brief insight into the obtained results.

Build Context

In case you are writing for the business consumers, you plot a story in this section as depicted earlier. You should mention the key problem and then proceed further to shed light on the statistics.

Conversely, if you are evaluating the issues faced by an organisation, you should identify the root problems associated with such a setback by discussing the relevant background details.

 Feed Conclusive Results to Readers

After presenting solid evidence, you should provide your readers with a permanent solution regarding the highlighted problems. It would help if you also mentioned why this solution is the best fit among all the available options. Furthermore, it would help if you wrapped this case study with some further recommendations. However, this detail can be omitted based on the nature of the case.

In conclusion, amassing details and weaving them together in a case study document is enjoyable if you follow the steps as mentioned above to the tee.

Good luck with the process!

- AUTHOR

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